This Website Privacy Policy (the “Policy”) describes how Serenite Medical & Spa (“we,” “us,” or “our”) collects, uses, and discloses information that is not Protected Health Information (“PHI”) when you visit our website at https://www.serenitemedspa.com/ (the “Website”). This Policy applies only to information collected offline or through other means.
PLEASE NOTE: This Website Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which governs how your Protected Health Information (PHI) is used and disclosed. For information regarding your PHI, please refer to our HIPAA Notice of Privacy Practices available at https://www.serenitemedspa.com/hipaanotice.
- Information We Collect and How We Collect It We collect various types of information from and about users of our Website, including:
- Information You Provide to Us (Non-PHI): This refers to data that does not contain medical or health-related information and is not subject to HIPAA regulations.
- Contact Information: When you fill out general contact forms, subscribe to our newsletter, or request information that is not related to medical services, you may provide us with your name, email address, phone number, and any messages you send.
- Marketing Preferences: Information you provide regarding your interest in our services or promotions (e.g., opting in to receive updates on spa treatments or wellness events).
- Information Collected Automatically (Non-PHI): As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, Browse actions, and patterns. This information is also non-PHI.
- Usage Details: Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
- Device Information: Information about your computer and internet connection, including your IP address, operating system, and browser type.
- Cookies and Other Tracking Technologies: We may use cookies and similar tracking technologies to collect information about your Browse activities. Cookies are small data files stored on your device. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
- How We Use Your Information (Non-PHI) We use non-PHI information collected from you or about you for various purposes, including:
- To Provide and Improve Our Services: To present our Website and its contents to you, personalize your experience, and provide you with information, products, or services that you request from us.
- For Marketing and Promotional Purposes:
- To send you newsletters, promotional materials, and information about our services, specials, and events, only if you have explicitly opted-in to receive such communications.
- To analyze the effectiveness of our marketing campaigns.
- To Respond to Inquiries: To respond to your general questions and requests submitted through our contact forms.
- For Analytics and Website Improvement: To understand how users interact with our Website, to improve our Website’s content and functionality, and for internal research.
- To Maintain Security: To detect, prevent, and address technical issues or security incidents.
- Data Consent Usage and Marketing Opt-In We are committed to respecting your privacy and choices. For marketing communications, we employ an “opt-in” consent model. This means:
- Explicit Consent Required: We will only send you marketing emails or other promotional materials if you have actively and explicitly given us your consent to do so (e.g., by checking a box on a subscription form).
- Separate from Medical Consent: Any consent you provide for marketing purposes is entirely separate from any consent for medical treatment or services. Providing or withholding marketing consent will not affect your medical care.
- Clear Opt-Out: Every marketing email we send will include a clear and conspicuous “unsubscribe” link, allowing you to easily opt-out of future marketing communications at any time.
- Disclosure of Your Information (Non-PHI) We may disclose non-PHI information that we collect or you provide as described in this Policy:
- To Service Providers: To third-party service providers who assist us in operating our Website, conducting our business, or serving our users (e.g., website hosting, analytics providers, email marketing platforms). These service providers are contractually obligated to keep your non-PHI information confidential and use it only for the purposes for which we disclose it to them.
- For Legal Reasons: To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To Enforce Our Rights: To enforce or apply our Website Terms of Service and other agreements.
- With Your Consent: For any other purpose with your explicit consent.
Please note regarding Marketing Platforms: We utilize third-party email marketing platforms for our email marketing purposes. It is our strict policy that no Protected Health Information (PHI) is ever stored, transmitted, or processed through these marketing platforms. Only non-PHI data, such as your name, email address, and general interests (that do not reveal health conditions or medical history), will be used for marketing communications through these platforms, and only with your explicit opt-in consent.
- Your Choices and Rights Regarding Your Information (Non-PHI)
You have certain rights regarding the non-PHI information we collect on our Website:
- Access, Correction, or Deletion: You can request to access, correct, or delete your non-PHI data we hold.
- Opting Out of Marketing Communications: You can opt-out of receiving future marketing emails by following the unsubscribe instructions in those emails or by contacting us directly.
To exercise any of these rights, or if you have any questions or concerns about how your non-PHI data is handled, please contact us:
- Email: info@serenitemedspa.com
- Phone: 703-441-1905
- Data Security We have implemented measures designed to secure your non-PHI information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our Website. Any transmission of information is at your own risk.
- Changes to Our Website Privacy Policy It is our policy to post any changes we make to our Website Privacy Policy on this page. The date the Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Policy to check for any changes.
- Contact Information To ask questions or comment about this Website Privacy Policy and our privacy practices, contact us at:
- Email: info@serenitemedspa.com
- Phone: 703-441-1905